A. Before taking action on a plan amendment, the governing body shall consider the recommendations of the Planning Commission and Planning Director, and shall conduct a public hearing.

B. Notice and public hearing requirements shall be in accordance with paragraph 3.2.5, Notice and Public Hearings.

C. It is expected that the applicant or a representative of the applicant will appear at the meetings to explain why the plan should be changed.

D. Following the public hearing, the governing body may approve the amendment, deny the amendment, or send the amendment back to the Planning Commission for additional consideration.

E. An approval shall be by written resolution. The approval may be contingent upon conditions specified by the governing body. The effective date may be immediate or may be a date otherwise specified in the approval.