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A. A sign that directs attention to a business, commodity, service or entertainment not conducted, sold, or offered on the premises where the sign is located, or which business, commodity, service, or entertainment forms only minor or incidental activity upon the premises where the sign is displayed. The sale of a commodity shall be considered a minor activity if the commodity advertised is a specific brand or if the advertising content is not directly controlled, or has in the past not been directly controlled by the operator of the on-premise business. These product-oriented signs shall be considered on-premises signs if they comply with on-premise sign requirements.

B. Notwithstanding the prohibition in paragraph 11.3.5A, above, the provisions of paragraph 11.2.8, Nonconforming Signs, shall apply to nonconforming off-premise signs located along federal and primary or interstate highways that were existing as of September 4, 1990, in the City or December 1, 1989, in the County and meet all requirements of paragraph 11.2.8.

C. The prohibition of off-premise signs shall not apply to signs allowed pursuant to paragraph 11.6.2A.8, Way-Finding Signs, and paragraph 11.6.2A.9, Non-Residential Entry Signs.