11.1.1 Purpose
This paragraph is included in your selections.
The purpose of this section is:
A. To encourage the effective use of signs as a means of communication;
B. To maintain and enhance the aesthetic environment, and the community's ability to attract sources of economic development and growth;
C. To eliminate physical and visual clutter;
D. To improve pedestrian and traffic safety; to minimize the possible adverse effects of signs on nearby public and private property; and
E. To enable the fair and consistent enforcement of these sign regulations.